The House

The

Maison

India's craft sector employs 7 million weavers. Yet the average skilled Banarasi weaver earns less than ₹8,000 per month. A masterpiece requiring three months of hand-weaving is dumped into fragmented commodity markets. France built Hermès. Italy built Zegna. PESHA is building India's answer.

The Economic Tragedy

7M

Weavers. Invisible value.

India's craft sector employs 7 million weavers. Yet a masterpiece requiring three months of hand-weaving sells at commodity prices. The artisan is invisible.

The Cultural Tragedy

Zero

Heritage Luxury Houses.

France built Hermès. Italy built Zegna. India possesses 3,000 years of the most sophisticated textile civilisation on earth — and has produced zero globally recognised Heritage Luxury Houses.

The Market Failure

₹2.18L Cr

Market with no anchor.

A ₹2.18 lakh crore market captured by fragmented regional retailers, fast-fashion aggregators, and contemporary labels that prioritise seasonal aesthetics over historical preservation.

The Founder

Aman Agarwal

Leveraging deep expertise from a previous B2B venture, Aman successfully scaled a fragmented market into a cohesive sales division, connecting it directly to pan-India retail clients.

This proven ability to organise and elevate artisan markets is now applied to build the first global luxury brand built on Indian craft — directly linking B2B operational excellence to PESHA's strategic growth.

From Pre-Seed to MVP — Proof in Every Thread

First Month Revenue

₹1.2L

Feb 2026

Average Selling Price

₹30,000

Zero discounting

Paid Ad Spend

₹0

Acquired via story

Gross Margin

65–72%

Luxury standard

The Blueprint

From Madhubani to Maison

Phase 1Now

Months 1–12

₹40–60L ARR

Launch Madhubani & Kalamkari flagship drops

3 Patron Evenings in Mumbai, Delhi, Bangalore

Royal Court Registry at 75+ registered pieces

Organic SEO ranking for category-defining keywords

Phase 2

Years 2–3

₹2–4 Cr ARR

Pan-India artisan expansion (6–8 clusters)

Patron Evenings in London & Dubai

Master Edition tier at ₹60,000–₹80,000

NRI patron base: US, UK, UAE, Singapore

Phase 3

Years 4–5

₹15–25 Cr ARR

Global authority: first Indian Heritage Luxury House

Series A positioning

Museum partnerships & cultural exhibitions

Verified secondary resale market

“Stories once painted on palace walls are now woven into cloth. The category is empty. The timing is now.”

— PESHA Heritage Luxury Maison