By Invitation Only

Patron

Evenings

PESHA does not sell sarees through a checkout page. New pieces are presented at intimate private viewings — Patron Evenings — hosted in Tier-1 cities and NRI hubs. Attendance is by invitation only. If you are here, you are already in the conversation.

Each evening: 12–20 guests, maximum.

The collection is presented in full before public release.

Court Codes are reserved at the evening itself.

Hosted in Mumbai, Delhi, Bangalore — and London, Dubai for NRIs.

Request an Invitation

Your details are shared only with the PESHA team. We respond within 48 hours.

The GTM Thesis

“Desire must precede distribution.”

Our patrons do not browse. They are invited. They experience a piece — its weight, its story, its court code — before it is available anywhere else. The scarcity is not manufactured. It is structural. 25 pieces per edition. Never reopened. The evening is the only way in.

₹1.2L revenue. February 2026. First month. Zero paid ads.